Behavioural Science and Creative Insights Research Group (External organisation)

Vallee-Tourangeau, G. (Chair)
Irekeola, M. (Member)
Maria Marinovic (Member)
Fanni Szigetvari (Member)

Activity: Membership › Research Groups

Description

We study the psychology of behaviour change and creative action.

We’re interested in the barriers and drivers of behaviour across contexts, whether that’s pursuing creative practice, making sustainability-led decisions, making professional judgements, or getting vaccinated.

Building on our work in health decisions and vaccine hesitancy, our current main focus is the study of creative cognition and practice: understanding creativity not just as a cognitive process, but as behaviour that people must initiate, sustain, and navigate obstacles to maintain.

We use experimental psychology alongside practice-based methods—including lived experience.

Period	1 Sept 2025 → …
Held at	Behavioural Science and Creative Insights Research Group, United Kingdom
Degree of Recognition	International

Keywords

Behavioural Science
Behaviour Change
Judgement and Decision-Making
Creative thinking skills
Distributed cognition
Prosocial behaviour
Pro-environmental behaviour
Sustainable consumption

Documents & Links

Website of the BeSCI Research Group at Kingston Business School, led by Gaëlle Vallée-Tourangeau. The group studies the psychology of behaviour change and creative action, covering creative cognition, decision-making under uncertainty, and behavioural change in sustainability, healthcare, and organisational contexts.