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Next-level scams

Press/Media

Description

Deepfake detection experts from Kingston University supported researchers from Which?, who evaluated the ability of the UK population to identify deepfake videos. The results show that many people struggle to distinguish real from fake content, leaving them vulnerable to scam adverts and underscoring the need for stronger consumer protection regulation.

 

Subject

Deepfake detection and scam prevention

Period1 Jun 2026

Media contributions

1

Media contributions

  • TitleNext‑level scams
    Degree of recognitionNational
    Media name/outletWhich? Tech magazine
    Media typePrint
    Duration/Length/Size4 pages
    Country/TerritoryUnited Kingdom
    Date1/06/26
    DescriptionDeepfake detection experts from Kingston University supported researchers from Which?, who evaluated the ability of the UK population to identify deepfake videos. The results show that many people struggle to distinguish real from fake content, leaving them vulnerable to scam adverts and underscoring the need for stronger consumer protection regulation.
    Producer/AuthorTali Ramsey
    URLhttps://www.which.co.uk/news/article/can-you-spot-a-deepfake-aOMLu0Y95TD8
    PersonsJean-Christophe Nebel, Xing Liang, Nour Badr
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