Research output per year
Research output per year
Personal profile
University web profile link
Research interests
I'm Professor of Marketing in the Business School. My research interests lie in consumer behaviour, focusing particularly on online and arts consumption as well as the link between consumption and well-being. Alongside this I collaborate with colleagues in Entrepreneurship at Kingston and elsewhere researching decision-making by entrepreneurs and the effects of self-employment on well-being. I also have a more general interest in developments in quantitative data analysis methods.
Education/Academic qualification
Master, MA Strategic Marketing Management
1 Nov 2007 → …
Doctorate, PhD in Economics
17 Dec 2001 → …
Master, MSc Business Economics
1 Nov 1997 → …
Successfully completed an institutional provision in teaching in the higher education sector accredited against the UK Professional Standards Framework
Recognised by Advance HE as a Fellow against Descriptor 2 of the UKPSF
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A cautionary (Canterbury) tale of causal AI
Hand, C. & Fitkov-Norris, E., 4 Sept 2025.Research output: Contribution to conference › Paper › peer-review
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Self-employment, management and cognitive reflection revisited: mixed evidence from the UK
Hand, C. & Tamvada, J. P., 4 Sept 2025.Research output: Contribution to conference › Paper › peer-review
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Do online arts and music attract different audiences?
Hand, C. & Kottasz, R., 25 Jun 2024.Research output: Contribution to conference › Paper › peer-review
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Not seeing the wood for the trees: influences on random forest accuracy
Hand, C. & Fitkov-Norris, E., 17 May 2024, (E-pub ahead of print) In: International Journal of Market Research.Research output: Contribution to journal › Article › peer-review
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Exploring the effects of personal and situational factors on cyber aggression
Tennakoon, H., Betts, L., Chandrakumara, A., Saridakis, G. & Hand, C., 2 May 2024, In: Cyberpsychology: Journal of Psychosocial Research on Cyberspace. 18, 3, 7.Research output: Contribution to journal › Article › peer-review