Research output per year
Research output per year
Personal profile
University web profile link
Research interests
I am lecturer in digital marketing. My research interests include digital sustainability communication, brand transparency, and consumer responses in online environments. My work has been published in leading academic journals, including the Journal of Advertising Research and the International Journal of Contemporary Hospitality Management.
Education/Academic qualification
Doctorate, PhD in Marketing, University of Portsmouth
Award Date: 7 Apr 2026
Business, Master, MSc Business and Management, University of Portsmouth
Award Date: 30 Sept 2020
No academic teaching qualification held
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Collaborations and top research areas from the last five years
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Research output
- 4 Article
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Luxury fashion’s transparency paradox on TikTok: balancing openness and exclusivity
Khan, N., Mazzoli, V., Viglia, G. & Merk, M., 22 Apr 2026, (E-pub ahead of print) In: Journal of Advertising Research. p. 1-60Research output: Contribution to journal › Article › peer-review
Open Access -
An investigation of how and why organizations enact greenhushing
Khan, N., Nieto-García, M., Acuti, D. & Viglia, G., 2026, In: Journal of Advertising Research. 66, 1, p. 150-173 24 p.Research output: Contribution to journal › Article › peer-review
Open Access -
‘Greenhushing’ is a trend that leaves businesses downplaying their environmental wins
Nieto-Garcia, M., Acuti, D. & Khan, N., 17 Sept 2025, The Conversation.Research output: Contribution to specialist publication › Article
Open Access -
The intention-behaviour gap in sustainable hospitality: a critical literature review
Khan, N., Acuti, D., Lemarie, L. & Viglia, G., 23 Apr 2024, In: International Journal of Contemporary Hospitality Management. 36, 5, p. 1627-1646 20 p.Research output: Contribution to journal › Article › peer-review