@conference{3c4bf6e613f94a738e5435b4c20f6d44,
title = "'Rising by sin{\textquoteleft}: consumer evaluation of social cause-brand alliances in stigmatised and non-stigmatised industries",
keywords = "Business and management studies",
author = "Melanie Xue and Jaywant Singh and Farashah, \{Ali Dehghanpur\}",
note = "Organising Body: American Marketing Association; American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World ; Conference date: 17-02-2017 Through 19-02-2017",
year = "2017",
month = feb,
language = "English",
}