ÔÇ£Employer InsightsÔÇØ: a case of embedding employability in the curriculum

This paper will report on ÔÇ£Employer InsightsÔÇØ a teaching initiative designed to embed employability in the curriculum by linking classroom theory to practical realities of the workplace. Current literature suggests that good learning leads to good employability, with skills and qualities developed during a degree course being very similar to those sought by employers. However, this link needs to be made explicit to students. ÔÇ£Employer InsightsÔÇØ is an explicit employability initiative which involves small groups of undergraduates visiting employers to film a brief interview on current marketing trends, along with hints for finding a job in marketing communications. Qualitative and quantitative evaluation suggests a positive student experience and a shift in understanding of roles and skills required in the marketing communications workplace.