' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions

Jaywant Singh, La Toya Quamina, Melanie Xue

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - May 2017
    Event45th Academy of Marketing Science (AMS) Annual Conference - Coronado Island, U.S.
    Duration: 24 May 201726 May 2017

    Conference

    Conference45th Academy of Marketing Science (AMS) Annual Conference
    Period24/05/1726/05/17

    Bibliographical note

    Organising Body: Academy of Marketing Science

    Keywords

    • Business and management studies

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