' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions

Jaywant Singh; La Toya Quamina; Melanie Xue

' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions

Jaywant Singh, La Toya Quamina, Melanie Xue

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2017
Event	45th Academy of Marketing Science (AMS) Annual Conference - Coronado Island, U.S. Duration: 24 May 2017 → 26 May 2017

Conference

Conference	45th Academy of Marketing Science (AMS) Annual Conference
Period	24/05/17 → 26/05/17

Bibliographical note

Organising Body: Academy of Marketing Science

Keywords

Business and management studies

Cite this

@conference{0ed2963496334da2bb65f8db8d338cc6,

title = "' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions",

keywords = "Business and management studies",

author = "Jaywant Singh and Quamina, \{La Toya\} and Melanie Xue",

note = "Organising Body: Academy of Marketing Science; 45th Academy of Marketing Science (AMS) Annual Conference ; Conference date: 24-05-2017 Through 26-05-2017",

year = "2017",

month = may,

language = "English",

}