A behavioural approach to CRM systems evaluation

Rachel McCalla, Jean-Noel Ezingeard, Kevin Money

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Pages (from-to)145-154
JournalElectronic Journal of Information Systems Evaluation
Volume6
Issue number2
Publication statusPublished - 2003
Externally publishedYes

Keywords

  • Business and management studies
  • CRM
  • IT evaluation
  • behaviours
  • conceptual framework
  • emotions
  • technology acceptance

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