A case for replication: fitting product variants data to the Dirichlet model

Jaywant Singh, Rachel Kennedy

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)374-378
    JournalAsia Pacific Advances in Consumer Research
    Volume5
    Publication statusPublished - 2002

    Keywords

    • Business and management studies

    Cite this