| Original language | English |
|---|---|
| Pages (from-to) | 374-378 |
| Journal | Asia Pacific Advances in Consumer Research |
| Volume | 5 |
| Publication status | Published - 2002 |
Keywords
- Business and management studies
Jaywant Singh, Rachel Kennedy
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 374-378 |
| Journal | Asia Pacific Advances in Consumer Research |
| Volume | 5 |
| Publication status | Published - 2002 |