| Original language | English |
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| Journal | NaNtxt |
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| Publication status | Published - 1 Dec 2023 |
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Impact: The findings of this critique offer profound insights for practitioners and theorists in branding, marketing, and graphic design, urging a reevaluation of current approaches to critique in light of technical and economic contexts. By tracing the transformation from tangible, individualised branding elements to digitally optimised files the analysis challenges contemporary design practices to consider not just aesthetic but also socio-economic impacts. The discussion on the transition through various forms of capitalism provides a critical framework for professionals aiming to develop more meaningful and contextually aware analysis and critiques.