| Original language | English |
|---|---|
| Pages (from-to) | 47-54 |
| Journal | Marketing Education Review |
| Volume | 7 |
| Issue number | 3 |
| Publication status | Published - 1997 |
| Externally published | Yes |
Keywords
- Business and management studies
David Stokes
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 47-54 |
| Journal | Marketing Education Review |
| Volume | 7 |
| Issue number | 3 |
| Publication status | Published - 1997 |
| Externally published | Yes |