A means end approach to domestic lead tourism marketing in emerging tourism destinations

Estone Musakabantu Muyobo, Evangelia Fragouli

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationPublished in: The Business and Management Review, 2020, 11(2), pp.141-148. ISBN 2047-2862 (print) 2047-2854 (online) Organising Body: Centre for Business & Economic Research Organising Body: Centre for Business & Economic Research
    Publication statusPublished - 10 Dec 2020

    Bibliographical note

    Note: Published in: The Business and Management Review, 2020, 11(2), pp.141-148. ISBN 2047-2862 (print) 2047-2854 (online)

    Organising Body: Centre for Business & Economic Research

    Organising Body: Centre for Business & Economic Research

    Keywords

    • Business and management studies

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