A means end approach to domestic lead tourism marketing in emerging tourism destinations

Estone Musakabantu Muyobo; Evangelia Fragouli

A means end approach to domestic lead tourism marketing in emerging tourism destinations

Estone Musakabantu Muyobo, Evangelia Fragouli

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 10 Dec 2020
Event	5th International Conference on Globalisation, Entrepreneurship and Emerging Economies (ICGEEE) - Held online Duration: 10 Dec 2020 → 12 Dec 2020

Conference

Conference	5th International Conference on Globalisation, Entrepreneurship and Emerging Economies (ICGEEE)
Period	10/12/20 → 12/12/20

Bibliographical note

Note: Published in: The Business and Management Review, 2020, 11(2), pp.141-148. ISBN 2047-2862 (print) 2047-2854 (online)

Organising Body: Centre for Business & Economic Research

Keywords

Business and management studies

1 Conference contribution

A means end approach to domestic lead tourism marketing in emerging tourism destinations
Muyobo, E. M. & Fragouli, E., 10 Dec 2020, Published in: The Business and Management Review, 2020, 11(2), pp.141-148. ISBN 2047-2862 (print) 2047-2854 (online) Organising Body: Centre for Business & Economic Research Organising Body: Centre for Business & Economic Research.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Cite this

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title = "A means end approach to domestic lead tourism marketing in emerging tourism destinations",

keywords = "Business and management studies",

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note = "Note: Published in: The Business and Management Review, 2020, 11(2), pp.141-148. ISBN 2047-2862 (print) 2047-2854 (online) Organising Body: Centre for Business \& Economic Research; 5th International Conference on Globalisation, Entrepreneurship and Emerging Economies (ICGEEE) ; Conference date: 10-12-2020 Through 12-12-2020",

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AU - Fragouli, Evangelia

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PY - 2020/12/10

Y1 - 2020/12/10

KW - Business and management studies

M3 - Paper

T2 - 5th International Conference on Globalisation, Entrepreneurship and Emerging Economies (ICGEEE)

Y2 - 10 December 2020 through 12 December 2020

ER -