A method for estimating the profit impact of a discount scheme

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	19-44
Journal	Journal of Business-to-Business Marketing
Volume	7
Issue number	1
DOIs	https://doi.org/10.1300/J033v07n01_02
Publication status	Published - 2000

Keywords

@article{82cd2fa450f34ad2b931e2b257e5dd87,

title = "A method for estimating the profit impact of a discount scheme",

keywords = "Business and management studies",

author = "Kalafatis, \{Stavros P.\} and Adam Denton",

year = "2000",

doi = "10.1300/J033v07n01\_02",

language = "English",

volume = "7",

pages = "19--44",

journal = "Journal of Business-to-Business Marketing",

issn = "1051-712X",

publisher = "Routledge",

number = "1",

}

TY - JOUR

T1 - A method for estimating the profit impact of a discount scheme

AU - Kalafatis, Stavros P.

AU - Denton, Adam

PY - 2000

Y1 - 2000

KW - Business and management studies

U2 - 10.1300/J033v07n01_02

DO - 10.1300/J033v07n01_02

M3 - Article

SN - 1051-712X

VL - 7

SP - 19

EP - 44

JO - Journal of Business-to-Business Marketing

JF - Journal of Business-to-Business Marketing

IS - 1

ER -