A method for estimating the profit impact of a discount scheme

Stavros P. Kalafatis, Adam Denton

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	19-44
Journal	Journal of Business-to-Business Marketing
Volume	7
Issue number	1
DOIs	https://doi.org/10.1300/J033v07n01_02
Publication status	Published - 2000

Keywords

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title = "A method for estimating the profit impact of a discount scheme",

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AU - Denton, Adam

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