A model to explain the "quasi-buying process" that module leaders use when choosing a main textbook

George Masikunas

A model to explain the "quasi-buying process" that module leaders use when choosing a main textbook

George Masikunas (Contributor)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2008
Externally published	Yes
Event	Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world - Aberdeen, Scotland Duration: 8 Jul 2008 → 10 Jul 2008

Conference

Conference	Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world
Period	8/07/08 → 10/07/08

Keywords

Business and management studies

Access to Document

http://www2.rgu.ac.uk/am2008/

Cite this

@conference{a5a49b4ec68242fda15b6933f61ba19a,

title = "A model to explain the {"}quasi-buying process{"} that module leaders use when choosing a main textbook",

keywords = "Business and management studies",

author = "George Masikunas",

year = "2008",

month = jul,

language = "English",

note = "Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world ; Conference date: 08-07-2008 Through 10-07-2008",

}