A new research agenda for business segmentation

Susanne Goller, Annik Hogg, Stavros P. Kalafatis

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	252-271
Journal	European Journal of Marketing
Volume	36
Issue number	1/2
DOIs	https://doi.org/10.1108/03090560210412782
Publication status	Published - Feb 2002

Keywords

@article{e8d2ce86d0c84d4eb56e2fc90145cfcf,

title = "A new research agenda for business segmentation",

keywords = "market segmentation, modelling, Business and management studies",

author = "Susanne Goller and Annik Hogg and Kalafatis, \{Stavros P.\}",

year = "2002",

month = feb,

doi = "10.1108/03090560210412782",

language = "English",

volume = "36",

pages = "252--271",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "1/2",

}

TY - JOUR

T1 - A new research agenda for business segmentation

AU - Goller, Susanne

AU - Hogg, Annik

AU - Kalafatis, Stavros P.

PY - 2002/2

Y1 - 2002/2

KW - market segmentation

KW - modelling

KW - Business and management studies

U2 - 10.1108/03090560210412782

DO - 10.1108/03090560210412782

M3 - Article

SN - 0309-0566

VL - 36

SP - 252

EP - 271

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 1/2

ER -