A NICE agenda for IMP research

Sid Lowe, Ki Soon Hwang

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)706-714
    JournalIndustrial Marketing Management
    Volume41
    Issue number4
    DOIs
    Publication statusPublished - May 2012

    Keywords

    • Business and management studies

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