A process-oriented perspective on customer relationship management and organizational performance: an empirical investigation

Abbas Keramati, Hamed Mehrabi, Navid Mojir

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)1170-1185
    JournalIndustrial Marketing Management
    Volume39
    Issue number7
    Early online date25 Feb 2010
    DOIs
    Publication statusPublished - 31 Oct 2010

    Keywords

    • Business and management studies

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