A qualitative analysis of factors contributing to 'appropriate' corporate social responsibility and an examination of the extent to which appropriate CSR is adopted by ten multinational companies

Rachel Bird; Adam Raman

A qualitative analysis of factors contributing to 'appropriate' corporate social responsibility and an examination of the extent to which appropriate CSR is adopted by ten multinational companies

Rachel Bird
, Adam Raman

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2008
Event	37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought - Brighton, U.K. Duration: 27 May 2008 → 30 May 2008

Conference

Conference	37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought
Period	27/05/08 → 30/05/08

Keywords

Business and management studies

Cite this

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title = "A qualitative analysis of factors contributing to 'appropriate' corporate social responsibility and an examination of the extent to which appropriate CSR is adopted by ten multinational companies",

keywords = "Business and management studies",

author = "Rachel Bird and Adam Raman",

year = "2008",

language = "English",

note = "37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought ; Conference date: 27-05-2008 Through 30-05-2008",

}

A qualitative analysis of factors contributing to 'appropriate' corporate social responsibility and an examination of the extent to which appropriate CSR is adopted by ten multinational companies. / Bird, Rachel; Raman, Adam.
2008. Paper presented at 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - A qualitative analysis of factors contributing to 'appropriate' corporate social responsibility and an examination of the extent to which appropriate CSR is adopted by ten multinational companies

AU - Bird, Rachel

AU - Raman, Adam

PY - 2008

Y1 - 2008

KW - Business and management studies

M3 - Paper

T2 - 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought

Y2 - 27 May 2008 through 30 May 2008

ER -