A review of the relationships and impact of market orientation and market positioning on organisational performance

Charles Blankson, Kirsten Cowan, John Crawford, Stavros Kalafatis, Jaywant Singh, Stanley Coffie

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	499-512
Journal	Journal of Strategic Marketing
Volume	21
Issue number	6
DOIs	https://doi.org/10.1080/0965254X.2013.804857
Publication status	Published - Jul 2013

Keywords

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title = "A review of the relationships and impact of market orientation and market positioning on organisational performance",

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author = "Charles Blankson and Kirsten Cowan and John Crawford and Stavros Kalafatis and Jaywant Singh and Stanley Coffie",

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AU - Blankson, Charles

AU - Cowan, Kirsten

AU - Crawford, John

AU - Kalafatis, Stavros

AU - Singh, Jaywant

AU - Coffie, Stanley

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