A review of the relationships and impact of market orientation and market positioning on organisational performance

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	499-512
Journal	Journal of Strategic Marketing
Volume	21
Issue number	6
DOIs	https://doi.org/10.1080/0965254X.2013.804857
Publication status	Published - Jul 2013

Keywords

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title = "A review of the relationships and impact of market orientation and market positioning on organisational performance",

keywords = "Business and management studies",

author = "Charles Blankson and Kirsten Cowan and John Crawford and Stavros Kalafatis and Jaywant Singh and Stanley Coffie",

year = "2013",

month = jul,

doi = "10.1080/0965254X.2013.804857",

language = "English",

volume = "21",

pages = "499--512",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "6",

}

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T1 - A review of the relationships and impact of market orientation and market positioning on organisational performance

AU - Blankson, Charles

AU - Cowan, Kirsten

AU - Crawford, John

AU - Kalafatis, Stavros

AU - Singh, Jaywant

AU - Coffie, Stanley

PY - 2013/7

Y1 - 2013/7

KW - Business and management studies

U2 - 10.1080/0965254X.2013.804857

DO - 10.1080/0965254X.2013.804857

M3 - Article

SN - 0965-254X

VL - 21

SP - 499

EP - 512

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 6

ER -