Academic research into marketing: many publications, but little impact?

Tim Hughes, Merlin Stone, Eleni Aravopoulou, Len Tiu Wright, Liz Machtynger

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Article number1516108
    JournalCogent Business & Management
    Volume5
    Early online date24 Aug 2018
    DOIs
    Publication statusPublished - 24 Aug 2018

    Keywords

    • Business and management studies

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