Academic research into marketing: many publications, but little impact?

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@article{08a37cd631b546968b46b5778e6b2efa,

title = "Academic research into marketing: many publications, but little impact?",

keywords = "Business and management studies",

author = "Tim Hughes and Merlin Stone and Eleni Aravopoulou and \{Tiu Wright\}, Len and Liz Machtynger",

year = "2018",

month = aug,

day = "24",

doi = "10.1080/23311975.2018.1516108",

language = "English",

volume = "5",

journal = "Cogent Business \& Management",

issn = "2331-1975",

publisher = "Taylor \& Francis Group",

}

TY - JOUR

T1 - Academic research into marketing

T2 - many publications, but little impact?

AU - Hughes, Tim

AU - Stone, Merlin

AU - Aravopoulou, Eleni

AU - Tiu Wright, Len

AU - Machtynger, Liz

PY - 2018/8/24

Y1 - 2018/8/24

KW - Business and management studies

U2 - 10.1080/23311975.2018.1516108

DO - 10.1080/23311975.2018.1516108

M3 - Article

SN - 2331-1975

VL - 5

JO - Cogent Business & Management

JF - Cogent Business & Management

M1 - 1516108

ER -