Added value: its nature, roles and sustainability

Leslie de Chernatony; Fiona Harris; Francesca Dall'Olmo Riley

doi:10.1108/03090560010306197

Added value: its nature, roles and sustainability

Leslie de Chernatony, Fiona Harris, Francesca Dall'Olmo Riley

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	39-56
Journal	European Journal of Marketing
Volume	34
Issue number	1/2
DOIs	https://doi.org/10.1108/03090560010306197
Publication status	Published - 2000

Keywords

brands
value analysis
consumer attitudes
pricing
perception
Business and management studies

Access to Document

10.1108/03090560010306197

http://dx.doi.org/10.1108/03090560010306197

Cite this

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title = "Added value: its nature, roles and sustainability",

keywords = "brands, value analysis, consumer attitudes, pricing, perception, Business and management studies",

author = "\{de Chernatony\}, Leslie and Fiona Harris and \{Dall'Olmo Riley\}, Francesca",

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volume = "34",

pages = "39--56",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "1/2",

}

TY - JOUR

T1 - Added value

T2 - its nature, roles and sustainability

AU - de Chernatony, Leslie

AU - Harris, Fiona

AU - Dall'Olmo Riley, Francesca

PY - 2000

Y1 - 2000

KW - brands

KW - value analysis

KW - consumer attitudes

KW - pricing

KW - perception

KW - Business and management studies

U2 - 10.1108/03090560010306197

DO - 10.1108/03090560010306197

M3 - Article

SN - 0309-0566

VL - 34

SP - 39

EP - 56

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 1/2

ER -