Adoption of big data technology for innovation in B2B marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	281-293
Journal	Journal of Business-to-Business Marketing
Volume	26
Issue number	3-4
Early online date	16 May 2019
DOIs	https://doi.org/10.1080/1051712X.2019.1611082
Publication status	Published - 2019

Keywords

@article{aa74fc2866e34ac5ba92202fc3178962,

title = "Adoption of big data technology for innovation in B2B marketing",

keywords = "Business and management studies",

author = "Wright, \{Len Tiu\} and Robin Robin and Merlin Stone and Aravopoulou, \{Dr Eleni\}",

year = "2019",

doi = "10.1080/1051712X.2019.1611082",

language = "English",

volume = "26",

pages = "281--293",

journal = "Journal of Business-to-Business Marketing",

issn = "1051-712X",

publisher = "Routledge",

number = "3-4",

}

TY - JOUR

T1 - Adoption of big data technology for innovation in B2B marketing

AU - Wright, Len Tiu

AU - Robin, Robin

AU - Stone, Merlin

AU - Aravopoulou, Dr Eleni

PY - 2019

Y1 - 2019

KW - Business and management studies

U2 - 10.1080/1051712X.2019.1611082

DO - 10.1080/1051712X.2019.1611082

M3 - Article

SN - 1051-712X

VL - 26

SP - 281

EP - 293

JO - Journal of Business-to-Business Marketing

JF - Journal of Business-to-Business Marketing

IS - 3-4

ER -