Adoption of big data technology for innovation in B2B marketing

Len Tiu Wright, Robin Robin, Merlin Stone, Dr Eleni Aravopoulou

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	281-293
Journal	Journal of Business-to-Business Marketing
Volume	26
Issue number	3-4
Early online date	16 May 2019
DOIs	https://doi.org/10.1080/1051712X.2019.1611082
Publication status	Published - 2019

Keywords

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title = "Adoption of big data technology for innovation in B2B marketing",

keywords = "Business and management studies",

author = "Wright, \{Len Tiu\} and Robin Robin and Merlin Stone and Aravopoulou, \{Dr Eleni\}",

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AU - Stone, Merlin

AU - Aravopoulou, Dr Eleni

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