Advertising planning, adÔÇÉagency use of advertising models, and the academic practitioner divide

Helen Gabriel, Rita Kottasz, Roger Bennett

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	505-527
Journal	Marketing Intelligence and Planning
Volume	24
Issue number	5
DOIs	https://doi.org/10.1108/02634500610682890
Publication status	Published - Mar 2006

Keywords

@article{36ca77e2011d47a0a4add12231379792,

title = "Advertising planning, ad{\^O}{\c C}{\'E}agency use of advertising models, and the academic practitioner divide",

keywords = "Business and management studies",

author = "Helen Gabriel and Rita Kottasz and Roger Bennett",

year = "2006",

month = mar,

doi = "10.1108/02634500610682890",

language = "English",

volume = "24",

pages = "505--527",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}

TY - JOUR

T1 - Advertising planning, adÔÇÉagency use of advertising models, and the academic practitioner divide

AU - Gabriel, Helen

AU - Kottasz, Rita

AU - Bennett, Roger

PY - 2006/3

Y1 - 2006/3

KW - Business and management studies

U2 - 10.1108/02634500610682890

DO - 10.1108/02634500610682890

M3 - Article

SN - 0263-4503

VL - 24

SP - 505

EP - 527

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

IS - 5

ER -