Ambidextrous marketing capabilities and performance: how and when entrepreneurial orientation makes a difference

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	129-142
Journal	Industrial Marketing Management
Volume	77
Early online date	30 Nov 2018
DOIs	https://doi.org/10.1016/j.indmarman.2018.11.014
Publication status	Published - 28 Feb 2019

Keywords

@article{10935ccd17c04b77983d28d72ffaa5ad,

title = "Ambidextrous marketing capabilities and performance: how and when entrepreneurial orientation makes a difference",

keywords = "Business and management studies",

author = "Hamed Mehrabi and Nicole Coviello and Chatura Ranaweera",

year = "2019",

month = feb,

day = "28",

doi = "10.1016/j.indmarman.2018.11.014",

language = "English",

volume = "77",

pages = "129--142",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Ambidextrous marketing capabilities and performance

T2 - how and when entrepreneurial orientation makes a difference

AU - Mehrabi, Hamed

AU - Coviello, Nicole

AU - Ranaweera, Chatura

PY - 2019/2/28

Y1 - 2019/2/28

KW - Business and management studies

U2 - 10.1016/j.indmarman.2018.11.014

DO - 10.1016/j.indmarman.2018.11.014

M3 - Article

SN - 0019-8501

VL - 77

SP - 129

EP - 142

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -