Ambidextrous marketing capabilities and performance: how and when entrepreneurial orientation makes a difference

Hamed Mehrabi, Nicole Coviello, Chatura Ranaweera

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	129-142
Journal	Industrial Marketing Management
Volume	77
Early online date	30 Nov 2018
DOIs	https://doi.org/10.1016/j.indmarman.2018.11.014
Publication status	Published - 28 Feb 2019

Keywords

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title = "Ambidextrous marketing capabilities and performance: how and when entrepreneurial orientation makes a difference",

keywords = "Business and management studies",

author = "Hamed Mehrabi and Nicole Coviello and Chatura Ranaweera",

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T2 - how and when entrepreneurial orientation makes a difference

AU - Mehrabi, Hamed

AU - Coviello, Nicole

AU - Ranaweera, Chatura

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