An empirical investigation of customer satisfaction-PWOM-service loyalty link from the WOM sender's perspective in the services context.

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2013
    Event26th European Marketing Academy (EMAC) Doctoral Colloquium - Istanbul, Turkey
    Duration: 2 Jun 2013 → 4 Jun 2013

    Conference

    Conference26th European Marketing Academy (EMAC) Doctoral Colloquium
    Period2/06/13 → 4/06/13

    Bibliographical note

    Note: Held during 42nd European Marketing Academy (EMAC) Annual Conference: Lost in Translation: Marketing in an Interconnected World.

    Organising Body: European Marketing Academy

    Keywords

    • Business and management studies

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