An empirical study of audience impressions of B2C web pages in Japan, China and the UK

Jian Hu; Kazuyuki Shima; Ruediger Oehlmann; Jiamin Zhao; Yasuhiro Takemura; Ken-ichi Matsumoto

doi:10.1016/j.elerap.2003.09.004

An empirical study of audience impressions of B2C web pages in Japan, China and the UK

Jian Hu, Kazuyuki Shima, Ruediger Oehlmann, Jiamin Zhao, Yasuhiro Takemura, Ken-ichi Matsumoto

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	176-189
Journal	Electronic Commerce Research and Applications
Volume	3
Issue number	2
DOIs	https://doi.org/10.1016/j.elerap.2003.09.004
Publication status	Published - Jul 2004
Externally published	Yes

Keywords

business to consumer electronic commerce
first impression
cross-cultural effects
visual web design
web usability
Computer science and informatics

Access to Document

10.1016/j.elerap.2003.09.004

http://dx.doi.org/doi:10.1016/j.elerap.2003.09.004

Cite this

@article{3721ae86d69c41caaebf46415b3ecebb,

title = "An empirical study of audience impressions of B2C web pages in Japan, China and the UK",

keywords = "business to consumer electronic commerce, first impression, cross-cultural effects, visual web design, web usability, Computer science and informatics",

author = "Jian Hu and Kazuyuki Shima and Ruediger Oehlmann and Jiamin Zhao and Yasuhiro Takemura and Ken-ichi Matsumoto",

year = "2004",

month = jul,

doi = "10.1016/j.elerap.2003.09.004",

language = "English",

volume = "3",

pages = "176--189",

journal = "Electronic Commerce Research and Applications",

issn = "1567-4223",

publisher = "Elsevier B.V.",

number = "2",

}

TY - JOUR

T1 - An empirical study of audience impressions of B2C web pages in Japan, China and the UK

AU - Hu, Jian

AU - Shima, Kazuyuki

AU - Oehlmann, Ruediger

AU - Zhao, Jiamin

AU - Takemura, Yasuhiro

AU - Matsumoto, Ken-ichi

PY - 2004/7

Y1 - 2004/7

KW - business to consumer electronic commerce

KW - first impression

KW - cross-cultural effects

KW - visual web design

KW - web usability

KW - Computer science and informatics

U2 - 10.1016/j.elerap.2003.09.004

DO - 10.1016/j.elerap.2003.09.004

M3 - Article

SN - 1567-4223

VL - 3

SP - 176

EP - 189

JO - Electronic Commerce Research and Applications

JF - Electronic Commerce Research and Applications

IS - 2

ER -