@article{e3249546ef564e01a0ca9c7cb790a915,
title = "An evaluation of e-mail marketing and factors affecting response",
keywords = "Business and management studies",
author = "Lisa Chittenden and Ruth Rettie",
note = "Note: The full-text provided here is a post-peer-review, pre-copyedit version of an article published in Journal of Targeting, Measurement and Analysis for Marketing. The definitive publisher-authenticated version: Journal of Targeting, Measurement and Analysis for Marketing (2003) 11, 203-217, is available online at: http://dx.doi.org/10.1057/palgrave.jt.5740078",
year = "2003",
month = jan,
doi = "10.1057/palgrave.jt.5740078",
language = "English",
volume = "11",
pages = "203--217",
journal = "Journal of Targeting, Measurement and Analysis for Marketing",
issn = "0967-3237",
number = "3",
}