An examination of the stability of operationalisations of multi-item marketing scales

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	255-266
Journal	International Journal of Market Research
Volume	47
Issue number	3
Publication status	Published - 2005

Keywords

@article{acdd14c05360406eb534c75dd72e6dc7,

title = "An examination of the stability of operationalisations of multi-item marketing scales",

keywords = "Business and management studies",

author = "Kalafatis, \{Stavros P.\} and Samuel Sarpong and Sharif, \{Khurram J.\}",

year = "2005",

language = "English",

volume = "47",

pages = "255--266",

journal = "International Journal of Market Research",

issn = "1470-7853",

number = "3",

}

TY - JOUR

T1 - An examination of the stability of operationalisations of multi-item marketing scales

AU - Kalafatis, Stavros P.

AU - Sarpong, Samuel

AU - Sharif, Khurram J.

PY - 2005

Y1 - 2005

KW - Business and management studies

M3 - Article

SN - 1470-7853

VL - 47

SP - 255

EP - 266

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 3

ER -