An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance

Surajit Bag; Shivam Gupta; Ajay Kumar; Uthayasankar Sivarajah

doi:10.1016/j.indmarman.2020.12.001

An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance

Surajit Bag
, Shivam Gupta
, Ajay Kumar
, Uthayasankar Sivarajah

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	178-189
Journal	Industrial Marketing Management
Volume	92
Early online date	22 Dec 2020
DOIs	https://doi.org/10.1016/j.indmarman.2020.12.001
Publication status	Published - Jan 2021

Keywords

Business and management studies

Access to Document

10.1016/j.indmarman.2020.12.001

https://doi.org/10.1016/j.indmarman.2020.12.001

Cite this

@article{abfab66400c242e0a734221572051841,

title = "An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance",

keywords = "Business and management studies",

author = "Surajit Bag and Shivam Gupta and Ajay Kumar and Uthayasankar Sivarajah",

year = "2021",

month = jan,

doi = "10.1016/j.indmarman.2020.12.001",

language = "English",

volume = "92",

pages = "178--189",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance

AU - Bag, Surajit

AU - Gupta, Shivam

AU - Kumar, Ajay

AU - Sivarajah, Uthayasankar

PY - 2021/1

Y1 - 2021/1

KW - Business and management studies

U2 - 10.1016/j.indmarman.2020.12.001

DO - 10.1016/j.indmarman.2020.12.001

M3 - Article

SN - 0019-8501

VL - 92

SP - 178

EP - 189

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -