| Original language | English |
|---|---|
| Pages (from-to) | 22-41 |
| Journal | Journal of Empirical Generalisations in Marketing Science |
| Volume | 3 |
| Publication status | Published - 1998 |
Keywords
- Business and management studies
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver