An investigation into the effect of questionnaire indentification numbers in consumer mail surveys

Charles Blankson, Stavros P. Kalafatis

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)277-284
    JournalJournal of the Market Research Society
    Volume38
    Issue number3
    Publication statusPublished - 1996

    Keywords

    • affecting response rates
    • respondents
    • behavior
    • design
    • Business and management studies

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