| Original language | English |
|---|---|
| Place of Publication | UK |
| Publisher | Butterworth-Heinemann Ltd |
| Number of pages | 304 |
| ISBN (Print) | 9780750661867 |
| Publication status | Published - 2004 |
Publication series
| Name | Chartered Institute of Marketing Coursebooks |
|---|---|
| Publisher | Butterworth-Heinemann Ltd |
Keywords
- Business and management studies