Analysis of factors contributing to the appropriate formulation, implementation and control of CSR

  • Rachel Bird
  • , Adam Raman

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2008
    EventAcademy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world - Aberdeen, Scotland
    Duration: 8 Jul 200810 Jul 2008

    Conference

    ConferenceAcademy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world
    Period8/07/0810/07/08

    Keywords

    • Business and management studies

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