Antecedents and consequences of attitude functions for luxury brands: a cross-national examination

Paurav Shukla; Dina Khalifa; Thomas Peschken; Jaywant Singh

Antecedents and consequences of attitude functions for luxury brands: a cross-national examination

Paurav Shukla
, Dina Khalifa
, Thomas Peschken
, Jaywant Singh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Feb 2018
Event	American Marketing Association (AMA) 2018 Winter Conference:Integrating Paradigms in a World Where Marketing is EverywhereÔÇï - New Orleans, U.S. Duration: 23 Feb 2018 → 25 Feb 2018

Conference

Conference	American Marketing Association (AMA) 2018 Winter Conference:Integrating Paradigms in a World Where Marketing is EverywhereÔÇï
Period	23/02/18 → 25/02/18

Bibliographical note

Organising Body: American Marketing Association

Keywords

Business and management studies

Cite this

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title = "Antecedents and consequences of attitude functions for luxury brands: a cross-national examination",

keywords = "Business and management studies",

author = "Paurav Shukla and Dina Khalifa and Thomas Peschken and Jaywant Singh",

note = "Organising Body: American Marketing Association; American Marketing Association (AMA) 2018 Winter Conference:Integrating Paradigms in a World Where Marketing is Everywhere{\^O}{\c C}{\"i} ; Conference date: 23-02-2018 Through 25-02-2018",

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month = feb,

language = "English",

}

Antecedents and consequences of attitude functions for luxury brands: a cross-national examination. / Shukla, Paurav; Khalifa, Dina; Peschken, Thomas et al.
2018. Paper presented at American Marketing Association (AMA) 2018 Winter Conference:Integrating Paradigms in a World Where Marketing is EverywhereÔÇï.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Antecedents and consequences of attitude functions for luxury brands

T2 - American Marketing Association (AMA) 2018 Winter Conference:Integrating Paradigms in a World Where Marketing is EverywhereÔÇï

AU - Shukla, Paurav

AU - Khalifa, Dina

AU - Peschken, Thomas

AU - Singh, Jaywant

N1 - Organising Body: American Marketing Association

PY - 2018/2

Y1 - 2018/2

KW - Business and management studies

M3 - Paper

Y2 - 23 February 2018 through 25 February 2018

ER -