Antecedents and moderators of promotion messages for trust in mobile banking services: an elaboration likelihood model perspective

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)186-206
    JournalInformation Systems Management
    Volume40
    Issue number2
    Early online date22 Jun 2022
    DOIs
    Publication statusPublished - 29 Mar 2023

    Bibliographical note

    Note: This work was partly supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2018S1A5A2A01037425).

    Keywords

    • Business and management studies

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