Antecedents of peripheral services cross-buying behavior

Heiner Evanschitzky; Neeru Malhotra; Florian v. Wangenheim; Katherine N. Lemon

doi:10.1007/978-3-319-29877-1_143

Antecedents of peripheral services cross-buying behavior

Heiner Evanschitzky (Contributor), Neeru Malhotra (Contributor), Florian v. Wangenheim (Contributor), Katherine N. Lemon (Contributor)

Research output: Contribution to conference › Paper › peer-review

Original language	English
DOIs	https://doi.org/10.1007/978-3-319-29877-1_143
Publication status	Published - 14 Jul 2015
Event	2015 Academy of Marketing Science 18th World Marketing Congress - Bari, Italy Duration: 14 Jul 2015 → 18 Jul 2015

Conference

Conference	2015 Academy of Marketing Science 18th World Marketing Congress
Period	14/07/15 → 18/07/15

Bibliographical note

Organising Body: Academy of Marketing Science

Keywords

Business and management studies

Access to Document

10.1007/978-3-319-29877-1_143

https://doi.org/10.1007/978-3-319-29877-1_143

Cite this

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title = "Antecedents of peripheral services cross-buying behavior",

keywords = "Business and management studies",

author = "Heiner Evanschitzky and Neeru Malhotra and Wangenheim, \{Florian v.\} and Lemon, \{Katherine N.\}",

note = "Organising Body: Academy of Marketing Science; 2015 Academy of Marketing Science 18th World Marketing Congress ; Conference date: 14-07-2015 Through 18-07-2015",

year = "2015",

month = jul,

day = "14",

doi = "10.1007/978-3-319-29877-1\_143",

language = "English",

}

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A2 - Evanschitzky, Heiner

A2 - Malhotra, Neeru

A2 - Wangenheim, Florian v.

A2 - Lemon, Katherine N.

N1 - Organising Body: Academy of Marketing Science

PY - 2015/7/14

Y1 - 2015/7/14

KW - Business and management studies

U2 - 10.1007/978-3-319-29877-1_143

DO - 10.1007/978-3-319-29877-1_143

M3 - Paper

T2 - 2015 Academy of Marketing Science 18th World Marketing Congress

Y2 - 14 July 2015 through 18 July 2015

ER -