Antecedents of word of mouth behaviour among female grocery shoppers in Iran

Patricia Harris, Nasim Alsadat Khatami

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)2-15
    JournalJournal of Islamic Marketing
    Volume8
    Issue number1
    DOIs
    Publication statusPublished - 3 Jun 2017

    Bibliographical note

    Note: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://eprints.kingston.ac.uk . Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

    Keywords

    • Business and management studies

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