| Original language | English |
|---|---|
| Publication status | Published - Feb 2005 |
| Event | AMA Winter Educators' Conference 2005 : Marketing Theory and Applications - San Antonio, Texas, U.S. Duration: 11 Feb 2005 → 14 Feb 2005 |
Conference
| Conference | AMA Winter Educators' Conference 2005 : Marketing Theory and Applications |
|---|---|
| Period | 11/02/05 → 14/02/05 |
Bibliographical note
Organising Body: American Marketing AssociationKeywords
- Business and management studies