Appraisal processes and emotional reactions as determinants of service delivery performance: an attitude theory perspective

Cristiana R. Lages, Nigel Piercy, Neeru Malhotra

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 22 Feb 2014
    EventAMA Winter Marketing Educators' Conference 2014 : Engaging Customers - Orlando, U.S.
    Duration: 21 Feb 201423 Feb 2014

    Conference

    ConferenceAMA Winter Marketing Educators' Conference 2014 : Engaging Customers
    Period21/02/1423/02/14

    Bibliographical note

    Organising Body: American Marketing Association

    Keywords

    • Business and management studies

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