| Original language | English |
|---|---|
| Publication status | Published - 22 Feb 2014 |
| Event | AMA Winter Marketing Educators' Conference 2014 : Engaging Customers - Orlando, U.S. Duration: 21 Feb 2014 → 23 Feb 2014 |
Conference
| Conference | AMA Winter Marketing Educators' Conference 2014 : Engaging Customers |
|---|---|
| Period | 21/02/14 → 23/02/14 |
Bibliographical note
Organising Body: American Marketing AssociationKeywords
- Business and management studies