Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

Merlin Stone; Eleni Aravopoulou; Yuksel Ekinci; Geraint Evans; Matt Hobbs; Ashraf Labib; Paul Laughlin; Jon Machtynger; Liz Machtynger

doi:10.1108/BL-03-2020-0022

Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

Merlin Stone
, Eleni Aravopoulou
, Yuksel Ekinci
, Geraint Evans
, Matt Hobbs
, Ashraf Labib
, Paul Laughlin
, Jon Machtynger
, Liz Machtynger

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	183-200
Journal	The Bottom Line
Volume	33
Issue number	2
Early online date	13 Apr 2020
DOIs	https://doi.org/10.1108/BL-03-2020-0022
Publication status	Published - 13 Apr 2020

Keywords

Business and management studies

Access to Document

10.1108/BL-03-2020-0022

https://doi.org/10.1108/BL-03-2020-0022

Cite this

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title = "Artificial intelligence (AI) in strategic marketing decision-making: a research agenda",

keywords = "Business and management studies",

author = "Merlin Stone and Eleni Aravopoulou and Yuksel Ekinci and Geraint Evans and Matt Hobbs and Ashraf Labib and Paul Laughlin and Jon Machtynger and Liz Machtynger",

year = "2020",

month = apr,

day = "13",

doi = "10.1108/BL-03-2020-0022",

language = "English",

volume = "33",

pages = "183--200",

journal = "The Bottom Line",

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AU - Stone, Merlin

AU - Aravopoulou, Eleni

AU - Ekinci, Yuksel

AU - Evans, Geraint

AU - Hobbs, Matt

AU - Labib, Ashraf

AU - Laughlin, Paul

AU - Machtynger, Jon

AU - Machtynger, Liz

PY - 2020/4/13

Y1 - 2020/4/13

KW - Business and management studies

U2 - 10.1108/BL-03-2020-0022

DO - 10.1108/BL-03-2020-0022

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SN - 0888-045X

VL - 33

SP - 183

EP - 200

JO - The Bottom Line

JF - The Bottom Line

IS - 2

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