Artificial intelligence in marketing: a review

Surinder Singh-Chand, Stavros Kalafatis, Ara Yeghiazarian

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	200-211
Journal	Journal of Targeting, Measurement and Analysis for Marketing
Volume	3
Issue number	3
Publication status	Published - 1995

Keywords

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title = "Artificial intelligence in marketing: a review",

keywords = "Business and management studies",

author = "Surinder Singh-Chand and Stavros Kalafatis and Ara Yeghiazarian",

year = "1995",

language = "English",

volume = "3",

pages = "200--211",

journal = "Journal of Targeting, Measurement and Analysis for Marketing",

issn = "0967-3237",

number = "3",

}

TY - JOUR

T1 - Artificial intelligence in marketing

T2 - a review

AU - Singh-Chand, Surinder

AU - Kalafatis, Stavros

AU - Yeghiazarian, Ara

PY - 1995

Y1 - 1995

KW - Business and management studies

M3 - Article

SN - 0967-3237

VL - 3

SP - 200

EP - 211

JO - Journal of Targeting, Measurement and Analysis for Marketing

JF - Journal of Targeting, Measurement and Analysis for Marketing

IS - 3

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