| Original language | English |
|---|---|
| Pages (from-to) | 329-336 |
| Journal | Journal of Targeting, Measurement and Analysis for Marketing |
| Volume | 3 |
| Issue number | 4 |
| Publication status | Published - 1995 |
Keywords
- Business and management studies
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 329-336 |
| Journal | Journal of Targeting, Measurement and Analysis for Marketing |
| Volume | 3 |
| Issue number | 4 |
| Publication status | Published - 1995 |