Artificial intelligence in marketing and marketing research

Merlin Stone; Luiz Moutinho; Yuksel Ekinci; Ashraf Labib; Geraint Evans; Eleni Aravopoulou; Paul Laughlin; Matt Hobbs; Jon Machtynger; Liz Machtynger

Artificial intelligence in marketing and marketing research

Merlin Stone
, Luiz Moutinho
, Yuksel Ekinci
, Ashraf Labib
, Geraint Evans
, Eleni Aravopoulou
, Paul Laughlin
, Matt Hobbs
, Jon Machtynger
, Liz Machtynger

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to marketing research
Editors	Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	147-163
ISBN (Print)	9781138682788
Publication status	Published - 2021

Publication series

Name	Routledge Companions in Business, Management and Accounting
Publisher	Routledge

Keywords

Business and management studies

Cite this

Stone, M., Moutinho, L., Ekinci, Y., Labib, A., Evans, G., Aravopoulou, E., Laughlin, P., Hobbs, M., Machtynger, J., & Machtynger, L. (2021). Artificial intelligence in marketing and marketing research. In L. T. Wright, L. Moutinho, M. Stone, & R. P. Bagozzi (Eds.), The Routledge companion to marketing research (pp. 147-163). (Routledge Companions in Business, Management and Accounting). Routledge.

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series = "Routledge Companions in Business, Management and Accounting",

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Stone, M, Moutinho, L, Ekinci, Y, Labib, A, Evans, G, Aravopoulou, E, Laughlin, P, Hobbs, M, Machtynger, J & Machtynger, L 2021, Artificial intelligence in marketing and marketing research. in LT Wright, L Moutinho, M Stone & RP Bagozzi (eds), The Routledge companion to marketing research. Routledge Companions in Business, Management and Accounting, Routledge, Abingdon, U.K., pp. 147-163.

Artificial intelligence in marketing and marketing research. / Stone, Merlin; Moutinho, Luiz; Ekinci, Yuksel et al.
The Routledge companion to marketing research. ed. / Len Tiu Wright; Luiz Moutinho; Merlin Stone; Richard P. Bagozzi. Abingdon, U.K.: Routledge, 2021. p. 147-163 (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Artificial intelligence in marketing and marketing research

AU - Stone, Merlin

AU - Moutinho, Luiz

AU - Ekinci, Yuksel

AU - Labib, Ashraf

AU - Evans, Geraint

AU - Aravopoulou, Eleni

AU - Laughlin, Paul

AU - Hobbs, Matt

AU - Machtynger, Jon

AU - Machtynger, Liz

PY - 2021

Y1 - 2021

KW - Business and management studies

UR - https://www.routledge.com/The-Routledge-Companion-to-Modern-Marketing-Research/Wright-Moutinho-Bagozzi-Gupta/p/book/9781138682788

M3 - Chapter

SN - 9781138682788

T3 - Routledge Companions in Business, Management and Accounting

SP - 147

EP - 163

BT - The Routledge companion to marketing research

A2 - Wright, Len Tiu

A2 - Moutinho, Luiz

A2 - Stone, Merlin

A2 - Bagozzi, Richard P.

PB - Routledge

CY - Abingdon, U.K.

ER -

Artificial intelligence in marketing and marketing research

Publication series

Keywords

Other files and links

Cite this