Assessing the risk of consumer confusion: some practical test results

Research output: Contribution to journal › Article › peer-review

Keywords

@article{54585c42adf34919ba32eea027957ede,

title = "Assessing the risk of consumer confusion: some practical test results",

keywords = "Business and management studies",

author = "Wendy Lomax and Emma Sherski and Sarah Todd",

year = "1999",

language = "English",

volume = "7",

pages = "119--132",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd",

number = "2",

}