Attitudes to internet advertising: a cross cultural comparison

Ruth Rettie (Contributor), Magdalena Mojsa (Contributor)

Research output: Contribution to conference › Paper › peer-review

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Original language	English
Publication status	Published - Sept 2002
Externally published	Yes
Event	British Academy of Management Annual Conference - London, United Kingdom Duration: 9 Sept 2002 → 11 Sept 2002

Conference	British Academy of Management Annual Conference
Period	9/09/02 → 11/09/02

Keywords

@conference{afea73b249d54ac4944c645e030ec001,

title = "Attitudes to internet advertising: a cross cultural comparison",

keywords = "Business and management studies, e-commerce, internet advertising, internet marketing",

author = "Ruth Rettie and Magdalena Mojsa",

year = "2002",

month = sep,

language = "English",

note = "British Academy of Management Annual Conference ; Conference date: 09-09-2002 Through 11-09-2002",

}