Attitudes to internet marketing: a cross-cultural comparison

Magdalena Mojsa, Ruth Rettie

Research output: Book/ReportOther long-form outputpeer-review

Original languageEnglish
Place of PublicationKingston upon Thames, U.K.
PublisherKingston Business School, Kingston University
Number of pages11
ISBN (Print)1872058582
Publication statusPublished - Feb 2003
Externally publishedYes

Bibliographical note

Note: Kingston Business School Occasional Paper No. 54

Keywords

  • Business and management studies

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