Audience behaviour or buyer behaviour: what can models of brand buying behaviour say about arts audiences?

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	69-82
Journal	International Journal of Arts Management
Volume	19
Issue number	1
Publication status	Published - 2016

Keywords

@article{1b2ef79f08a64e228400e95a9438b22a,

title = "Audience behaviour or buyer behaviour: what can models of brand buying behaviour say about arts audiences?",

keywords = "Business and management studies",

author = "Chris Hand and \{Dall'Olmo Riley\}, Francesca",

year = "2016",

language = "English",

volume = "19",

pages = "69--82",

journal = "International Journal of Arts Management",

issn = "1480-8986",

publisher = "Ecole des Hautes Etudes Commerciales",

number = "1",

}

TY - JOUR

T1 - Audience behaviour or buyer behaviour

T2 - what can models of brand buying behaviour say about arts audiences?

AU - Hand, Chris

AU - Dall'Olmo Riley, Francesca

PY - 2016

Y1 - 2016

KW - Business and management studies

M3 - Article

SN - 1480-8986

VL - 19

SP - 69

EP - 82

JO - International Journal of Arts Management

JF - International Journal of Arts Management

IS - 1

ER -