Beyond helping: the role of psychological distance in cause-related product buying decisions.

Tao Xue; Sarah Xiao

Beyond helping: the role of psychological distance in cause-related product buying decisions.

Tao Xue, Sarah Xiao

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Externally published	Yes
Event	43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions - Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014

Conference

Conference	43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions
Period	3/06/14 → 6/06/14

Bibliographical note

Organising Body: European Marketing Academy

Keywords

Business and management studies

Cite this

@conference{52b0cd4a014343449c5cc9698f25346a,

title = "Beyond helping: the role of psychological distance in cause-related product buying decisions.",

keywords = "Business and management studies",

author = "Tao Xue and Sarah Xiao",

note = "Organising Body: European Marketing Academy; 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts \& Interactions ; Conference date: 03-06-2014 Through 06-06-2014",

year = "2014",

language = "English",

}