Boundary spanning elements and the marketing function in organizations: concepts and empirical studies

Sunil Sahadev; Keyoor Purani; Neeru Malhotra

doi:10.1007/978-3-319-13440-6

Boundary spanning elements and the marketing function in organizations: concepts and empirical studies

Sunil Sahadev (Editor)
, Keyoor Purani (Editor)
, Neeru Malhotra (Editor)

Research output: Book/Report › Book › peer-review

Abstract

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

Original language	English
Place of Publication	Cham, Switzerland
Publisher	Springer International Publishing
Number of pages	173
ISBN (Print)	9783319134390
DOIs	https://doi.org/10.1007/978-3-319-13440-6
Publication status	Published - 2015

Keywords

Business and management studies

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10.1007/978-3-319-13440-6

https://doi.org/10.1007/978-3-319-13440-6

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Boundary spanning elements and the marketing function in organizations: concepts and empirical studies

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Keywords

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